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CDW
Morgan at CDW 2017
After months of planning and preparations, Clerkenwell Design Week has flown by in a flash. With the sun blazing and everyone in positive spirits we can certainly say we had a great week!
During the early weeks of May we transformed our showroom into a neutral haven, focusing on our theme ‘Underlying Geometry’. The first element to be transformed was our main double height showroom wall; with a commissioned art installation by British artist Mark McClure. Entitled ‘Surface’, the piece is a dynamic, geometric relief install, complimented by a triptych entitled ‘Surface Tension’, which includes offcuts from our Hampshire factory.
Following Marks art installation came two lighting installations, by Delta Light and Another Studio. Delta Light’s Metronome pendant lights, of varying sizes, are each unique in their design due to the adjustable aluminium fins, which can be positioned to your preference. Another Studio’s Tinker Tailor pendant lights are hand made using geometric wood pieces and paper folding.
Intricate architectural sketches by Chris Eckersley were then hung throughout our showroom, exploring the geometric structure of architecture and The Modular, carefully noted with dimensions and structural details. Leading through the showroom, we created an asymmetric pattern of contrasting Interface carpet tiles, mimicking our plinths and leading the eye through the space.
Amongst all of our installations, we launched a number of new pieces, each upholstered in neutral tones of cream, dusty pink and olive. Expanding our recent Havana collection with a lightweight timber dining chair, our Valencia collection with a unique asymmetric sofa and launching an entirely new collection of timber lounge chairs with a distinctive arm detail, named the Goodwood collection.
Each of our products and installations were carefully designed and displayed to complement and contrast in geometric harmony, and represent our theme ‘Underlying Geometry’.
During the week of CDW, we had a constant flow of visitors coming and going to view the showroom and attend our events. Thank you to all of those who stopped by, and thank you to each of our collaborators this year, that helped turn our vision into reality.
A big thank you to Chris Eckersley, Mark McClure and Nick (Stage One), it was fascinating to hear the design concept and process behind each individual venture through a series of talks throughout the week. We certainly felt refreshed and inspired by the varying techniques and projects accomplished. Thank you also to Apres food, for supplying our events with nutritious savoury and sweet treats which kept us energized throughout the week.
We are also pleased to announce that we were awarded two Design Guild Marks this year, for our Valencia collection and Rio tables!
